“Hey Buddy” – Pet Care Branding

“Hey Buddy” is a concept brand created for pet treats, grooming, and cleaning products. The goal was to build an identity that feels warm, approachable, and rooted in the everyday moments between pets and their owners, the greeting at the door, the tail wag, the bath-time battle. From naming to packaging to flyer design, every piece was designed to reflect that sense of companionship and care.