èlan hair care I branding & label design

élan is a custom hair care brand built around personalization, expertise, and emotional connection. I developed a refined yet approachable brand identity that translates the founder’s vision into a cohesive visual system, balancing softness with structure to reflect both care and professionalism. The project included a fully custom icon set, flexible label templates, and thoughtfully designed print materials, all working together to support a tailored, client-first experience. The result is a brand that feels intimate, confident, elevated and places élan as a trusted partner in personalized hair care.