Rosèl

Rosél is a rosé wine that tells a family story. Its name comes from joining Rosa and Elena, the producers’ daughters, turning an emotional bond into a distinctive and authentic identity.

The visual concept draws inspiration from fashion and high‑end textiles, translating key elements of fine textile craftsmanship into a graphic language. The label is printed on Fedrigoni’s Moonlight, a natural white paper that, when debossed, becomes semi‑transparent and lets the colour of the wine filter through backlit. Monochrome floral illustrations with large petals create a continuous texture, their surface modelled by embossing; a further play of light is achieved through a white foil applied to the raised areas, so that the design comes to life as the point of view shifts and recalls the wine’s floral and fruity notes.

Textures add depth and tactility to the label, evoking the sensation of a fine fabric wrapped around the bottle and creating a pattern of reliefs and transparencies that interacts with the rosé colour of the wine. In this way, the label does not simply dress the bottle: it uses the wine itself as part of the project, entrusting the definition of the colour palette to the liquid inside and transforming the bottle into a dialogue between light and content.

Rosél is not just a rosé wine; it is an homage to femininity, to meticulous attention to detail, and to the family ties that inspired its name. It is a project that dresses the bottle like a tailored garment, turning it into an object to be admired as well as tasted, a perceptual device that anticipates the character of the wine and begins to tell its story even before the first sip.