DOR – Essential Oils Branding

In Biblical times, essential oils were used for everything from holy ceremonies to everyday needs. Today, we can harness the all-natural power of essential oils to calm, purify, and heal our bodies and homes.

The name of the brand – DOR Essential Oils – refers to the term door in a shortened manner. Smell is the door to our memories and our ethereal side. In our busy lives we forget to literally smell the roses, thus the brand wants to bring back some of the everyday forgotten plants. With its five flavors DOR can be used to heal common colds, allergies, relieve insomnia and all in all bring back savor to our days. The colors were inspired from natural elements such as chicory, dried apples, daisies, marigold and mint. Gold was used in the logo to accentuate the fact that we can all treat ourselves as kings from time to time, no matter our social background. Our main audience are people who are interested in the finer things in life and search for a change of pace from the daily hustle.