Petitmoulin Studio Shapes A New Vision Of Conscious Sun Care For The Rising
Project Context
The Rising is a natural sun care brand born from the vision of Blanca Padilla, a model and staunch advocate for a responsible lifestyle. The project is built on a bold philosophy: transforming sun protection into a holistic approach and a true well-being ritual. By leveraging local Mediterranean botanical ingredients and a “clean” formulation, the brand places naturality and circularity (utilizing recycled ocean plastic) at the heart of its DNA.
The Mission
In collaboration with Pira Studio, Petitmoulin Studio was commissioned to translate this vision into a complete visual identity and packaging design (primary and secondary). The challenge was to create a graphic and tactile universe capable of embodying conscious luxury; modern, refined, and intimately linked to natural elements.
Our Creative
Response The visual identity is the materialization of the strong bond between the brand and nature, symbolized by a custom-designed emblem: the spiral. This vibrant symbol, representing the cycle of life and movement, is supported by a hand-reworked serif typography that is both imperfect and elegant. For the color palette, we drew from the Mediterranean environment, contrasting the beige tones of white sand beaches and pebbles with the intense deep blue of certain earthenware, creating a bold contrast.
Primary Packaging
The primary packaging extends this vision, drawing direct inspiration from a pebble found on a beach or in a Zen garden. We designed an object with soft, organic, and intentionally asymmetrical shapes, devoid of any sharp edges to fit perfectly in the palm of the hand. Its matte and “stony” texture, made from recycled plastic recovered from the oceans, offers a unique tactile experience that bridges the brand’s philosophy and the user’s skin.
Secondary Case
The secondary case was designed to offer a slow and sensory ritual of discovery. Composed of a beige textured paper sleeve with the logo and product name debossed, it features an organic window revealing the deep blue of the inner box and its symbol. We chose a button-and-string closure system—a deliberate choice that invites one to take their time and transforms the product’s discovery into a delicate, slow, and conscious ritual.
IMPACT / Why it works?
The impact of The Rising lies in a strategic and design-led reflection conducted from the project’s inception, where every creative choice was designed to serve a global vision. By placing circularity at the core of the brand’s DNA, we demonstrate that high-end aesthetics can be the engine of concrete environmental responsibility, notably through the use of certified materials from ocean plastic recycling and minimalist secondary cases.
This approach proves that performance and sustainability are inseparable: the object’s design, inspired by nature, aligns with the efficacy of pure botanical formulas to transform a daily gesture into a true holistic well-being ritual. Beyond simple protection, The Rising asserts that conscious and thoughtful design can raise luxury standards toward a more ethical, sustainable, and meaningful model.
Conclusion
Through The Rising, we sought to redefine sun care as a moment of connection to oneself and the elements. By combining sensory design and conscious materials, we have transformed daily protection into a ritual filled with meaning and emotion.
Photography © @therisingspf, @dve_studio, @pirastudio
