FLOOF | BRANDING

FLOOF is an expressive haircare identity created to make every stage of the hair ritual easy to recognise and enjoyable to use. The collection includes Strength & Repair Shampoo, Silk Repair Conditioner, Root Strength Hair Oil, Intense Repair Hair Mask and Gloss Shining Serum. Vibrant colour coding, flowing illustrations and bold product names give each formula its own personality while maintaining a cohesive range.