Bebber Luigi Bessa: A tribute to one of the pioneers behind Vinícola Bebber.

Bebber Luigi Bessa was created as a tribute to one of the pioneers behind Vinícola Bebber. Inspired by Luigi’s optimism, charisma, and passion for life, the project sought to translate his personality into a distinctive visual language.

Rather than relying on traditional heritage cues, the design embraces a vibrant and expressive approach. Fluid ornamental elements create a sense of movement and spontaneity, while bold color contrasts and refined details balance sophistication with authenticity. Together, these elements reflect the warmth and energy that defined Luigi’s character.

The wine is a Teroldego, a variety closely connected to the family’s Italian roots. Its structure and elegance provided the ideal foundation for a label designed to celebrate both individuality and legacy.

Instead of portraying Luigi directly, the project captures his essence through form, color, and composition. The result is a packaging design that transforms personal history into a contemporary expression of identity, creating an emotional connection between the wine, the winery, and the story behind it.

CREDITS:

Creative Direction: Erik Marchetti

Creative Direction: Luís Felippe Cavalcanti

Creative Direction: José Luiz De Lazzari

Photography: Moropolo Studio

Photography Retouch: Patrícia Thiesen