DOT GIN & RHUM

The designs that don’t make the cut are often the ones that teach us the most.

At Studio Garcés, we don’t just “discard” proposals. We archive them as a testament to the depth of our exploration.

Recently, we worked on a flavored gin project deeply rooted in its territory. When the ingredients are this premium and the heritage this rich, one design is never enough to tell the whole story.

While only one identity can make it to the shelf, these “in the drawer” concepts represent:

Deep Research: Honoring local botanicals and landscape.

Iterative Thinking: Pushing the boundaries of the spirits category.

Precision: Crafting details that resonate with the target audience.

Sharing a few “lost” favorites today to give you a peek behind the curtain. Even the ideas that stay in the drawer are built with the same passion as the ones that go to market.