First Bite a Morning Cafe

First Bite was a branding concept for a morning café. The goal was to create a fresh, warm and approachable visual identity that would feel right for a café people could start their day at.

I wanted the identity to capture that feeling of a good first bite in the morning: simple, comforting, and something you look forward to.

I explored a visual direction that felt friendly and fresh while still being distinctive enough to work across different café touchpoints. From the logo and typography to the colour palette and supporting applications, the idea was to build a consistent identity that feels like a natural part of the morning café experience.