You Are Not An Astraunaut

Yanaa is redefining sports nutrition with 100% natural savoury purées, crafted for athletes who want to fuel up the right way.

No ultra-processed bars, just the right food made from organic &local ingredients. To bring this vision to life, we imagined a bold, distinctive visual identity, directly inspired by the brand name itself: Yanaa, short for You Are Not An Astronaut.

Centered around the figure of an astronaut, the branding blends clean visual codes, conveying quality and naturalness, with light mixed-media illustrations that reflect the brand’s fun, while nodding to serious athletic performance.

The Y in the logo features a unique custom punctuation mark, a dot that symbolically represents planet Earth, a nod to Yanaa’s responsible values and a subtle link to the brand’s cosmic, offbeat universe.