Paquita Torrez

Bacon (torrezno) and chocolate? Sweet and salty in the same product? How do you eat that? Believe it or not, the combination of “torrezno” and chocolate is perfect, but for this product to attract attention and generate curiosity in the public, we had to create a packaging and an eye-catching and fun illustration through a character: Paquita Torrez. Paquita is an old lady with a young spirit who drinks aniseed in the evenings and bakes biscuits for her neighbours on the 4th floor. Paquita is funny, very salty, but also very sweet and kind. The packaging of Paquita Torrez is completed with a seal with an ear tag (livestock identification system) and a very striking minimalist typographic box in pink with a uvi varnish finish to bring modernity to the product.