Hot Stuff!

Rollover is the UK’s leading hotdog brand, selling over 30 million a year. Game-changing innovation is now setting the business up for a hot food-to-go revolution, taking the range way beyond hotdogs to a 20+ product portfolio. From cinemas to sports stadiums, major retailers and iconic landmarks, every touchpoint across more than 3,500 outlets needed an upgraded identity to improve brand recognition and showcase its expanding range.

Amplifying their maximum-fun attitude, we re-energised the brand with playful flexibility and character. New assets and a cheekily spontaneous brand voice holds everything together making the brand the go-to, hot-to-go choice, whether settling into a movie at Cineworld, pausing between rides at Legoland, or re-fuelling at the top of Mount Snowdon.