Herbs of the Meadow – Tea Branding

Tea is relaxing, tea is aspirational. It takes us back to a simpler time when people would have time to roam the meadows in search of herbs to enjoy when feeling under the weather. Those days are long gone for most of us but they can be relieved through a raw flavor, a different approach. Herbs of the Meadow is a small family business which still practices the old ways of gathering and making tea. Each year other herbs are hand picked from the fields of Siberia and dried to make artisan teas. The design aims to capture the bohemian aspect with elements that can easily exemplify the changing ingredients used. The colors are vibrant naturals for the intense limited edition and soft pastels for the classic version. The goal is to speak to an audience which values quality over quantity and the process involved in making the product.