Jubi, a line of functional soft drinks

When I began designing Jubi, I wanted the visuals to reflect the brief’s essence: mood-lifting elixirs, real ingredients and pure functionality. The idea of clean, honest wellness guided every choice. I leaned into my love for minimalism and intentional design, stripping everything down to what truly matters: clarity, calmness, and emotional impact. The soft gradients were inspired by natural transitions: sunsets, florals, botanical tones, and the quiet beauty of lavender fields, to echo each drink’s functional purpose and mood. The result is a visual identity that feels light, soothing, and nature-driven, just like the drinks themselves.