MARAMA ORIGINS

The brand’s new design seeks to give the product greater visibility and personality, taking as its starting point the sinuous shapes that evoke the movement of the sea and are directly linked to its main protagonist: the mermaid. (Marama means mermaid in indigenous languages).

Conceptually, the mermaid is the central element that represents, on the one hand, beauty, mystery, and charm, and on the other, irresistible temptation and uncontrollable desire: “the fatal attraction of the mermaid’s song to sailors.” This duality is reflected in the finishes (luminescent).

We promote this range of rums from different origins thanks to the seal that describes the origin of each product (Philippines, Indonesia, and expandable in the future).

As a result, we obtain packaging that is exotic and differentiates us from our competitors.