Murad Skincare Serum Packaging Redesign

A conceptual redesign of Murad’s skincare serum range, developed as part of an Advanced Packaging Design course. The design introduces a cohesive visual system using color-coded gradients, delicate botanical illustrations, and a refined typographic hierarchy. Each serum has its own distinctive identity while remaining visually connected to the overall collection.

This is an independent educational project and is not affiliated with Murad.