Oh Belly — Probiotic Soda Branding

Oh Belly is a probiotic sparkling soda designed around a fresh, bold and feel-good universe.

For this concept project, I imagined a full visual identity and packaging system built to stand out instantly on shelf and to create a strong brand presence across digital and social platforms.

The branding is based on a vibrant flavor system using expressive gradients, bright contrasts and playful typographic choices. Each can was designed as part of a cohesive collection while keeping its own personality, with clear flavor identification and a fun, optimistic mood.

To reinforce the product experience, I created a series of campaign visuals mixing hero shots, lifestyle scenes and pack compositions. The goal was to showcase the drink in a modern, colorful and pop way, while keeping the result clean, commercial and highly visual.