Packaging & branding design for DUET

About

DUET is an innovative hair care line available in three series: for normal, dry, and oily scalp types. The brand’s core values are innovation, comfort, and energy.

DUET is designed for the modern, dynamic professional who balances a thriving career with an active lifestyle. With a busy, vibrant schedule, they seek efficient solutions that simplify daily routines. DUET makes hair care effortless and effective, combining minimalism with high performance.

The challenge lay in translating the DUET philosophy into packaging, a form that would feel instantly natural to hold, pleasing to see, and effortless to use.

Solution

Since the design should be minimalist, we decided to focus on the form factor, colors and fonts.

We started by creating an unusual package shape that would convey the brand’s innovative approach and be suitable for active people. The main idea: everything you need in one bottle. 

So, the bottle has two sections for shampoo and conditioneer. Smooth bottle edges symbolize easy and smooth integration into life and soft touch material creates a pleasant interaction with the product.

The visual identity follows the same logic. The elongated letters of the logo echo the elongated shape of the bottle, and the letter E represents a two-section bottle with an open cap.

Vibrant colors reflect the energetic lifestyle of the target audience. The typography features minimalist, sans-serif fonts, aligning with our clean and modern aesthetic.