Simplify – Instant Food Packaging

Redefining Simplify’s identity through packaging.

A pack has just a few seconds to tell you what it’s about. So we took a good, hard look at their identity and reworked the pack from the ground up to make it feel more distinctive and more at home on a busy shelf, without losing the familiarity that makes Simplify, Simplify. The result is a pack that tells their story more confidently and stands a little taller among its competitors.