Tropico Chocolate – Brand Identity
Chocolate is the eternal bliss of the senses. Tropico wants to take it up a notch and add new flavors to the mix. Watermelon, figs, bananas are a rare occurrence in the chocolate world so let’s bring them to the table, the dessert table that is. Tropico, derives from tropical, exotic, which is what we aim to be. The logo adds to the story as it resembles an ancient type of tribal script with a modern twist. The icon comes as an addition to show the royal and natural aspect of the brand. In the end, the colors speak to this idea of wild, bold and fresh.
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