vial — Modular Wellness Identity

vial is a multivitamin branding and packaging project by Presentable, an independent design studio based in Gurugram, India, specialising in brand identity, packaging, spatial, and digital design for celebration and lifestyle brands.

The project reimagines supplement packaging as a disciplined visual system that prioritises consistency over intervention. In a category dominated by clinical cues, urgency, and exaggerated efficacy claims, vial proposes a quieter, more structured approach to wellness.

The identity is built on a rational modular grid where geometric units represent individual nutrients within a larger compositional system. Colour functions as an informational layer, with each hue representing a specific nutrient while maintaining visual coherence across the range. Typography remains restrained and neutral, supporting clarity and hierarchy.

Integrated checkboxes allow users to track daily intake, turning the package into a small behavioural interface that supports routine and consistency. Through structure, repetition, and clarity, vial reframes supplements as steady tools for everyday wellbeing.