66matcha Packaging

Designed as an extension of the @66.matcha experience, this packaging range embraces a minimal, sensory and highly controlled approach, where every detail contributes to a contemporary and premium perception.

A deep, muted green, almost monochrome, sets the tone. It evokes a vegetal, calming and sophisticated universe, rooted in nature yet unmistakably modern.

The central visual is revealed through a subtle tone-on-tone embossing. Rather than imposing itself, the motif appears delicately under the light, inviting both touch and contemplation. The packaging unfolds slowly, through texture and gaze, reinforcing the idea of ritual and intention.

The objective was to elevate a traditional matcha accessory into a contemporary ritual object, blending craftsmanship, minimalism and sensory experience.