Mo & Marine – Little Bums. Big Ambitions

A household with a newborn goes through up to 10 packs of baby wipes a month. Most end up in landfill, drainage systems, or the ocean.

Mo & Marine are on a mission to change that – and they needed a brand bold enough to match the ambition.

The brief: build a sustainable baby wipe brand that parents actually want to buy. Not because it’s the responsible choice – because it’s the best choice.