01 TERRE olive oil label

01 TERRE — LABEL CREATIVE BRIEF

01. Project

Design a premium olive oil label for 01 TERRE, a Tunisian extra virgin olive oil brand positioned around origin, land, purity, and contemporary Tunisian identity.

02. Objective

Create a label that immediately communicates premium quality and authenticity while avoiding the traditional visual codes commonly associated with olive oil.

The label should feel modern, refined, collectible, and internationally relevant.

03. Brand Concept

01 TERRE represents the relationship between the land and the olive oil.

“01” refers to the beginning — the first origin, the first harvest, the starting point.

“TERRE” places the brand at the heart of its identity: the Tunisian land.

The visual identity should transform the bottle from a simple food product into an object that represents its origin.

04. Target Audience

• Premium olive oil consumers
• Design-conscious consumers
• Young professionals
• Food & gastronomy enthusiasts
• Consumers interested in authentic Tunisian products
• International customers looking for premium Mediterranean products

05. Design Direction

The label should follow a minimal, editorial and contemporary aesthetic.

Key characteristics:

• Strong typography
• Generous negative space
• Structured grid
• Minimal graphic elements
• High-end editorial feeling
• Clear hierarchy
• Subtle references to Tunisian heritage
• No unnecessary decorative elements

06. Color Direction

The palette is inspired by the Tunisian landscape:

• Deep olive green
• Warm cream / off-white
• Black
• Subtle natural tones

The colors should create a strong contrast with the dark olive-green glass bottle.

07. Typography

Typography should be modern and highly legible, with a condensed or editorial character.

The hierarchy should give particular importance to:

01

TERRE

EXTRA VIRGIN OLIVE OIL

TUNISIA

250 ML

The typography should make the bottle recognizable from a distance.

08. Graphic Language

The graphic system can incorporate subtle references to:

• Olive seeds
• Olive branches
• Mediterranean landscapes
• Tunisian coordinates
• Agricultural geometry
• Land contours
• Harvest information

These elements should remain secondary to the typography and overall composition.

09. Packaging Format

Bottle: 250 ml dark olive-green glass bottle

Label: Front-facing premium adhesive label

Positioning: Contemporary premium / limited-production olive oil

The label should work as part of the bottle silhouette rather than appearing as an isolated graphic pasted onto it.

10. Brand Feeling

The final result should communicate:

LAND. ORIGIN. TIME.

It should feel quiet, confident and authentic, rather than excessively luxurious.

The objective is not to make the bottle look expensive through decoration, but to make it feel valuable through simplicity, proportion and detail.

11. Final Design Statement

01 TERRE is a visual interpretation of Tunisian land — reduced to its essential elements and bottled as a contemporary expression of extra virgin olive oil.