Alba Confections – Artisanal Nougat Packaging

Alba Confections is a contemporary packaging concept for an artisanal nougat brand inspired by Mediterranean warmth, traditional confectionery and modern visual culture.

The identity was developed around three distinctive flavours: Rosa, Melograno and Limone; each given its own colour palette and expressive organic pattern while remaining part of one cohesive system.

The square packaging format creates a compact, giftable object, while the contrast between elegant script typography and bold, hand-drawn motifs brings together refinement and playfulness. Soft pink, deep red and vibrant citrus green distinguish the flavours at a glance and give the range a strong shelf presence.

Beyond the individual boxes, the visual language extends across bags, wrapping paper and supporting brand applications, creating a flexible system designed to feel artisanal, contemporary and unmistakably Alba.