Barbados: Open Sea Story

Barbados: A Story of the Open Sea Barbados 1569 is a branding and packaging project developed in 2025 for the Ecuadorian company Barbados 1569 by Carreto Concepts, with Mauricio Carreto credited as the creator. The challenge was to elevate the perceived value of a 19-beverage portfolio and support its expansion while maintaining a connection with urban, socially active, and price-conscious young adults aged 18 to 35.

The strategy adopted the 17th-century Caribbean as its creative territory. Elements such as seafaring, privateers, maps, coats of arms, and marine symbols built the “Open-sea story”—a narrative capable of uniting whisky, rum, vodka, and tequila under a cohesive visual logic. Each product functions as a chapter, featuring unique illustrations and visual codes within a recognizable design framework.

The packaging combines storytelling, color, distinctive typography, and hierarchical compositions to command attention on both physical shelves and digital platforms.

The result is a more aspirational and cohesive identity poised for growth, where design transforms product variety into a unified system and turns accessibility into a proposition that drives greater desire and brand recognition.