Bowl’d — Brand Identity & Packaging Design

ABOUT

Bowl’d is a conceptual modern salad bar brand built around the idea of customization. The brand is designed for people looking for fresh, customizable meals that fit naturally into a busy lifestyle.

The identity is built around three simple ideas — combine, repeat, and build — reflecting the experience of creating your own bowl.

SOLUTION

The visual identity uses bold typography, a vibrant green palette, and a flexible graphic system to create a playful and contemporary presence. The repeated Bowl’d wordmark becomes a key graphic element, creating rhythm and recognition across different applications.

The packaging system carries this visual language across bowls, takeaway bags, cups, and boxes, using repetition, strong typography, and structured layouts to create a cohesive family of applications while keeping the individual pieces visually engaging.

The same system extends across menus, posters, signage, apparel, and other brand touchpoints, allowing the identity to remain consistent while adapting to different formats.

RESULT

Bowl’d translates the simple idea of building your own meal into a distinctive visual system. The result is a bold and flexible identity that feels energetic, recognizable, and suited to a contemporary food brand.