El Bucarito

El Bucarito is a company specialized in the traditional production of cheese, dairy and other products such as pork or sliced meats. Our mission here was to redesign the brand to create a differentiation between its competitors and position it as a gourmet store in the foreign market.

The brand values are based on tradition and craftsmanship, so the slogan had to convey this as well. To do this, we developed a memorable phrase that reflected the origin and the own elaboration; the result was “Artisan Origin”, which shows respect for the products and nature itself.

For the graphic formulation we took the concept of the “búcaro”, that traditional container so typical in the villages. The final symbol was created by adapting the image of the vase to the [o] in the word “Bucarito”, thus creating a unique and unmistakable icon that becomes a fundamental pillar of the brand and therefore appears in different applications. The colours used are black and yellow, the latter being identified with the cheese itself, which together denote elegance and a fresh concept of gourmet and artisanal.