Elune – Women’s Supplements

Elune is a premium British wellness brand built around the idea of balance, daily rituals, and intentional self-care. Designed for modern women, the range includes five carefully developed supplement blends that support energy, hormonal health, sleep, immunity, and overall well-being.

The project looks at supplement packaging through a more elevated, lifestyle-driven lens—drawing inspiration from contemporary wellness culture, simplicity, and modern minimalism.

Packaging Design

The visual direction moves away from the loud, overly clinical style often found in the supplement space. Instead, the focus is on clean typography, open spacing, subtle details, and soft matte finishes that give each pouch a more tactile, premium feel. The goal was to create something that feels at home in everyday life, more like a considered lifestyle product than a traditional supplement.

Colour Palette

A muted, nature-inspired colour palette was created to give each formula its own identity while keeping the collection visually connected. Warm neutrals, earthy terracottas, soft greens, and gentle lavender tones were chosen to reflect the purpose and feeling of each blend, helping build a calm and intuitive system across the range.

ELUNE reimagines women’s wellness packaging with a focus on simplicity, luxury, and a more modern, feminine approach to self-care.