FloraVista – Chocolate Packaging

FloraVista explores the intersection of historic botanical illustration and maximalist aesthetics. Each product tells a story through carefully chosen pairings of native plants and animals, such as the Andean llama, Amazonian toucan, and Caribbean parrot, highlighting the richness of their ecosystems and the origins of cacao.

The design language brings together detail and discipline. Intricate, layered botanical visuals, inspired by classical scientific prints, create a sense of depth and discovery, while a clean, elegant serif logotype provides structure and balance. This interplay results in a look that feels expressive yet controlled, decorative yet highly readable on the shelf.

The palette draws from vivid, nature-based tones, lush jungle green, mineral-rich teal, and earthy terracotta. Each color defines a variant, functioning both as a visual cue and a storytelling device. Together, they create a strong shelf presence through bold contrasts while maintaining a cohesive and sophisticated brand identity.