Loose Goose Brewing Co.- A Craft Brewery

Loose Goose Brewing is the craft brewery for people who don’t take life too seriously. Born from long afternoons in the sun, spontaneous catch-ups and a love of good beer, Loose Goose is all about bringing people together over quality brews and good times.

The visual identity/packaging design for Loose Goose Brewing was built around one central idea: beer should feel fun, approachable, and social. Rather than following the traditional craft beer aesthetic of serious, and heritage-inspired branding, I wanted the brand to reflect the carefree personality described in the brief.

Glass beer bottles were selected because they preserve the quality and flavour of the beer while reinforcing the authentic craft brewing experience. They also support sustainability, as they can be recycled and, in many cases, reused.