Melabody — Body Care Brand Identity
Melabody is a fictional project created as part of a creative brief, based on a clear idea: to offer a body care brand that celebrates skin, texture and everyday pleasure, without falling into classic “spa” codes or overly neutral minimalism.
The brief called for the development of a visual identity and artistic direction that was joyful, inclusive and ultra-sensory, capable of instantly standing out in a highly competitive beauty market. The aim was to build a recognisable, consistent and contemporary brand with a strong identity in both its packaging and visual campaign.
Creative intention
The graphic design is based on an assumed duality:
- expressive, retro and warm typography, which gives the brand a real personality,
- a very clean and modern studio artistic direction, inspired by current skincare campaigns: plain backgrounds, strong lighting, editorial framing and emphasis on textures.
The whole creates a balance between visual impact, product sensuality and accessible premium positioning.
Identity & packaging
A comprehensive identity was developed to work across all media:
- a strong typographic logo,
- variations across several product formats (pump bottle, tube, jar),
- clear and structured information hierarchy,
- colour palette designed to reinforce the brand’s emotion: warm, indulgent tones (pink, lilac, raspberry, orange), combined with bold typographic contrasts.
Each element has been designed to ensure overall visual consistency, while allowing for natural evolution towards a wider range.
Artistic direction & campaign visuals
The project also includes a complete series of campaign images aimed at presenting the brand as if it really existed.
The visuals reflect the codes of contemporary beauty photography:
- very clean studio packshots,
- product hero shots,
- close-ups of textures (creams, mousse, drips),
- and scenes with models to anchor the universe in an inclusive, lifestyle aesthetic.
All images were created by me, through artistic direction and AI image generation, in order to create a coherent and realistic campaign.
Objective
Melabody is a project designed to demonstrate a comprehensive approach to branding: identity, packaging, variations and visual consistency, right through to the photo campaign. It highlights art direction-oriented work, with particular attention paid to texture, colour and graphic impact.
