Sunscreen Packaging Velvet Stars

The Glow of Protection.

Frezyderm, a leader in dermocosmetics, introduced an innovative sunscreen, Velvet Stars SPF50, which combines high protection with a unique, iridescent texture. The challenge was to create packaging that would communicate this dual nature: the scientific reliability of a dermatological product and the captivating charm of a premium cosmetic. The product had to stand out on the shelf not just as another sunscreen, but as an essential beauty accessory.

Our strategy was based on the premise that the modern woman is no longer simply looking for protection, but for “protection that beautifies.” Sunscreen has become an integral part of the daily beauty routine and must offer aesthetic pleasure. The “velvety” texture and “stellar” glow of the product were not mere features, but the very heart of the story. The core idea was to visually translate the sensation of the product on the skin: a luxurious, radiant “second skin” that inspires confidence.

To bring this strategy to life, we created a visual identity that balances elegance with dynamism.

We chose a bold combination of matte black and a rich, iridescent chocolate color. Black conveys prestige and seriousness, while the chocolate section mimics the texture and glow of the cream itself, creating a direct, tangible connection between the packaging and its contents.

The clean, vertical typography lends a modern and fashion-forward aesthetic. The star that incorporates the SPF50 index is not simply decorative; it serves as the symbol of the product’s promise for “stellar radiance” and top-tier protection.

The final design is perfectly harmonized with Frezyderm’s premium aesthetic, while simultaneously carving out a new, captivating category. It places Velvet Stars exactly where it belongs: at the point where dermatology meets high aesthetics.

The project was designed by ABC Design Communication, highlighting the agency’s expertise in premium packaging design for beauty products and dermocosmetics.