Namba Grupo Arsenio

Namba is a new identity for Grupo Arsenio, a gastronomic project based on eating healthy and enjoying gastronomy through weekly menus prepared with products from the Cádiz market. Its philosophy revolves around simplicity, speed and above all comfort, combined with a daily and homemade elaboration.

For the brand we used friendly typographies and colors that reflect the aspect of healthy food. The icon is a graphic representation of the slogan: “Kitchen that arrives”, which plays with the double meaning and value of proximity. To complement its launch we created a promotion based on typical phrases of mothers, making a simile to the way they take care of you and fill your fridge with quality food. For example: “Until you eat it all, you won’t get up from the table” or “What’s to eat? Food!”