Nutty By Nature – Brand Identity

What if peanut butter had a retro character-driven brand identity?

Here’s how I designed Nutty by Nature , a full brand design + packaging system inspired by 70s–80s retro vibes, bold typography, and playful mascots.

From jar packaging to tote bag merch, every detail was built to create a fun, nostalgic, and unforgettable brand story that shows how great design makes a product not just tasty, but iconic.

 Designers , would you buy Nutty by Nature just for the packaging?

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