Pippo – Candy packaging
A brand for healthy sweets for children.
The goal was to create a playful, recognisable identity that brings four flavours together while giving each one its own personality.
The project included naming, branding, packaging design and illustration. Each flavour has its own colour and character, all connected through a consistent visual system.
The result is a colourful brand world where every pack stands on its own and feels part of the same family.
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