Velva – Wafer Meets Wonder

Velva is a premium snack that mixes a crunchy dark chocolate wafer with a smooth strawberry or blueberry cheesecake center. It is a modern twist on classic treats that bridges the gap between a quick snack and a gourmet dessert.

The design concept is inspired by “Wonderland.” By using stars and playful fonts, the packaging brings the slogan—”Wafer Meets Wonder”—to life through a sense of magic and discovery.

To solve for shelf visibility, we used vivid color blocks (Navy, Pink, and Purple) to make the brand stand out immediately. The look is trendy, clean, and bold, making it easy to recognize in any retail environment.

The packaging was created using 3D rendering techniques. This allowed us to showcase the “Flavor Vortex”—a hyper-realistic view of the creamy filling and fresh fruit—to make the product look instantly irresistible.

What makes this design unique is the focus on the inside rather than the outside. By highlighting the gourmet cheesecake filling, the brand is positioned as a high-quality luxury dessert rather than just a standard wafer.