What if Toblerone was made for kids

This packaging concept reimagines Toblerone as a playful, collectible experience designed for kids, rather than just a chocolate pack. Inspired by the excitement of opening a Kinder Joy-style six-pack, the box contains six individual Toblerone chocolate packs—three in pink for girls and three in blue for boys.

The outer packaging uses a soft blue-to-pink gradient, creating a playful mix of both identities instead of separating them completely. The hexagonal structure is inspired by the idea of a vault, making the opening of the package feel like unlocking something special. The lid carries the message “WHAT WILL YOU STORE HERE?”, while “OPEN YOUR VAULT!” reinforces the idea that the box can have a life beyond the chocolate.

The packaging is designed to become a storage box that kids can reuse for their small belongings, making it more than just a one-time chocolate package. The six chocolates are arranged within the hexagonal structure, with alternating pink and blue triangular tops and mountain illustrations that add to the playful visual language.

The familiar Toblerone mountain identity is given a fun, kid-friendly twist, with the character shown enjoying chocolate while sliding down the snowy mountain, creating a sense of movement, adventure and playfulness. Overall, the concept combines chocolate, play, discovery and reuse to turn the simple act of opening a chocolate box into an experience.